Cruise the ‘Mediterranean Way’
Over the past few weeks, you may have noticed a few changes to the MSC Cruises branding. These include new background images on our various media channels, a new catch phrase: The Mediterranean Way of Life , website enhancements, and perhaps you’ve even seen our new global TV campaign.
MSC Cruises’ head office has been looking at who we are as a company, and what makes us unique as a cruise line. In essence, what they discovered is that from our history, and what encapsulates everything we do from itineraries to food, service to fittings, is a sense of the Mediterranean.
Enhancements are being made at every touch point too. You may like to read about specific adjustments to our 2013 European Summer cruise programme that strengthen our “Mediterranean” position. More are on the way too, it’s an exciting time to be part of the MSC Cruises story.
What we felt was particularly nice though, was the video below which we’ll leave you with today. We felt it’s a nice way to explain who we are and where we’ve come from. We’d love to hear your thoughts on it.